Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings). It is distinct from content or off-page SEO. Key pillars of technical SEO include site speed (Core Web Vitals), mobile-friendliness, crawlability, indexing, site architecture, structured data, and security (HTTPS). Addressing technical issues ensures that a website has a strong foundation; without it, even the best content may struggle to rank. Regular technical audits are necessary to identify and fix issues like broken links, duplicate content, and crawl errors.
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